CésarGutierrez

Capabilities

• Creative Direction

  I’m a hands-on maker at heart. My roots are in UX/UI and digital product design, and today I lead creative direction across brand, campaigns and digital, holding a high bar for craft on every platform.

  • Digital Product Design
  • Brand Identity
  • Art Direction
  • Visual Design
  • UX/UI

• Scalable Content & AI Workflows

  I build the infrastructure that helps a team do more of its best work. I bring in hybrid AI models and custom tools to take friction out of the process, from AI photography standards to automated reporting, so the team can spend its time on ideas.

  • AI Integration
  • Content Operations
  • Custom Applications

• Culture & Alignment

  Great work comes from teams that feel supported and know what good looks like. I build psychologically safe teams and replace messy feedback loops with clear review systems, so everyone stays aligned and quality stays high as the business grows.

  • Quality Assurance
  • Creative Governance
  • Process Optimizations
  • Creative Operations

About

FAQ

• Can we work together on a project?

  I’d love that. I take on a few freelance and consulting projects at a time, things like brand identity, campaign direction or getting a creative team’s process running smoothly. Tell me what you’re working on and we’ll see if it’s a fit.

• What’s it like to collaborate with you?

  Pretty easygoing, honestly. I listen a lot at the start, bring people in early, and keep everyone on the same page so there are no surprises. I care about the work, but I care just as much about the people making it.

• How do you kick off a new project?

  I start by asking a lot of questions. Before anything gets designed, I want to understand the real problem we’re solving, for the business and for the customer. Once we agree on the goal, the creative part gets a lot easier.

• How do you use AI in your work?

  Mostly to take the busywork off the team’s plate. I build tools and workflows for things like photography standards, content production and reporting, so we can spend more time on the ideas. The brand still calls the shots.

• What are you like as a team leader?

  I try to be the kind of lead I’d want to work for. I run the in-house creative agency at CITY HOME, where I focus on clear feedback, a team that feels safe to take risks, and keeping the quality high as we grow.

• Do you work in Spanish?

  ¡Claro que sí! I’m bilingual, and I’ve led campaigns in both English and Spanish.

• Where are you based?

  I’m in Miami, and I’m happy to work with teams wherever they are.